Project detail: Western Digital StreaMachine

I’m happy to present one of my recent projects for Western Digital. It’s quite unique in my portfolio because it’s printed on a pickup and caravan.

An abstract, colorful artwork produced exclusively for Western Digital’s StreaMachine is a mixture of photo manipulation and digital art. Huge print placed on a long silver vehicle makes it look unique and curved shapes of digital ‘scarfs’ makes vehicle look dynamic, almost liquid, even when it’s not moving.

During 45 day tour that travels through 14 cities WD’s StreaMachine appeared at 24 events, including Comic Con in New York (NY), Red Rocks Amphitheater in Denver (CO), and Eat. See. Hear in Los Angeles (CA) that took place during September and October 2012. The vehicle was accessible for visitors and was showcasing latest streaming WD products – My Net HD Dual-Band Routers with exclusive FasTrack technology.

My role was to deliver graphics used for both sides of the vehicle and for interior prints. I was also working on style frames for official minisite. Project was art directed by Margaret Bornais and realized by R&R Partners agency.

Find out more ComicCon images at WD’s facebook page.